Marketing in content mainly provides solutions in creating as well as publishing of content to garner visibility online to a brand or company. Whereas, strategy is the process which plans that execution. According to experts, the similarities between the two, cause confusion for beginners. Consider the strategy and execution two sides of the coin of content marketing. For instance, to grant your company a better chance in content marketing, you need to devise a viable strategy for content creation and publishing. In addition, people having a question that can you make a Wikipedia page about yourself, yes you can if you are aware of Wikipedia’s rules and guidelines. Do you see the difference between the two?
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