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When to Buy a Wedding Dress Depending on the Season?

    • 1 posts
    November 22, 2022 1:15 PM EST

    Your wedding date is the most important factor in determining when you should buy a wedding dress so that you have enough time for fittings and modifications. However, many future spouses have limited resources and wonder when it is best to shop for a wedding gown. Prices, available styles, sales, and other factors may vary depending on the season.


    The majority of professionals in the wedding business feel that January is the ideal month to shop for a wedding gown. Multiple factors contribute to this pattern.

    Since the holiday season is a common time for couples to get engaged, January is a common month for newly engaged couples. Since this is common knowledge in the wedding market, January is also when designers frequently release new collections and give discounted pricing on prior seasons' offerings. The abundance of fresh stock in January means a plethora of bargains and discounts.

    It may also work out better logistically if you go dress shopping in January if your wedding is in the summer. The warmer months of summer and autumn are peak wedding seasons.


    January is a stressful period for summer brides since you still have around six months to go before the big day. To avoid the rush, brides-to-be of the fall season can start their search for the perfect dress in January, when prices are likely to be at their lowest.