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Milton Bertrand 324 articles

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Social Network as Educational Tools

While there are many social platforms, it is imperative to find one that shares your interest. Platforms like Facebook, Twitter and LinkedIn are just the tip of social media iceberg; there are more applications out there and more to come; in so doing, there are more ways to personally connect and engage with your specific audience.

It was not too long ago that academic institutions ignored the importance of social networks. There is a new beginning if used correctly, social networks can be very beneficial to share information and build rapport with various audiences. Social networks could be used as a recruiting tool for new students and faculty; in addition they can be used to raise money, to diffuse incidents and many other situations.

The question is as to how social network marketing is different from traditional approaches to marketing and communications? As expected, it is all about interaction; traditionally, academic institutions broadcast information to a general audience. It is a one way situation while social media allow a great deal of connection and conversation. While news, information, events can be diffused in the traditional way, it is all about enabling true conversations and two-way-discussions using social media. The point is not to solely dependent on social media; it should be part of the communication process.

While there are many social platforms, it is imperative to find one that shares your interest. Platforms like Facebook, Twitter and LinkedIn are just the tip of social media iceberg; there are more applications out there and more to come; in so doing, there are more ways to personally connect and engage with your specific audience.

Geazle.com is another great upcoming medium with academic aims with a focus on science, technology, engineering and mathematics (STEM). In a nutshell, Geazle.com is on diffusing STEM knowledge, discussing methodologies, promoting the exchange of experience and disseminating good practices in these disciplines as well as producing and promoting creativity and innovation.  Geazle provides a place where intellectuals, STEMers, curious mind and souls feel welcomed, appreciated and experience growth from the interpersonal relationships initiated by this STEM web-based network. Geazle is a place to network with peers, and to get the latest info regarding STEM related fields.

How do you plan to share your STEM experiences?

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