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Milton Bertrand 280 articles

Communicating where it Matters by Using the “Right” Social Platform for Your Audience

Communicating where it Matters by Using the “Right” Social Platform for Your Audience

By Milton Bertrand

It is evident that there are many social media platforms that enable your brand to reach, engage and convert consumers. However, selecting the right one for your business model can be can be very complex, or to some extent challenging. A key element is to know your brand. The type of content your business offers is essential when using social platforms. It is prudent not to solely depend on size; in some instances, size is a false indicator of whether or not you should be on a particular medium.

Platform like Instagram may be the best option if your company products have a lot to do with visuals. Twitter works well if you host events; it is good to post live updates. Twitter is also effective for short posts with a conversational, engaging voice. It is important to evaluate your organization as a whole in order to select the right platform to display your product and expertise.

Aspect like knowing your audience is crucial. It is prudent to consider how your target audience interacts on these platforms. If they use LinkedIn solely for job searches, making connections, it might not be the right platform to try and engage them in conversations about industry trends. LinkedIn is good for business to business (B2B) focused brands. Posting timely comments and responses to industry news will make your company stand out on this increasingly crowded platform. The point is to share your message where your audience is most likely to receive and respond to it.

Just like travelling to a foreign country knowing the language, culture can make things a whole lot easier. Similarly, it is as important to understand how your target audience utilizes each medium. The bottom line is to speak the language. As you already know that each social platform has its own tone and style. In so doing, choosing a platform that values your company’s tone can help ensure great success.

If you are posting contents pertaining to scientists, technologists, engineers, mathematicians (STEMers), Geazle.com is your best option. Geazle’s mission is on diffusing STEM knowledge, discussing methodologies, promoting the exchange of experience and disseminating good practices in these disciplines as well as producing and promoting creativity and innovation. Geazle is a voice for science, technology, engineering, and mathematics (STEM), to facilitate, stimulate the promotion of new discoveries, and innovation in STEM for national and international benefit, and to involve and engage the public at large. If you are a STEMer (a STEMer is anyone in the science, technology, engineering, mathematics disciplines), or your organization is about STEM, it makes perfect sense to be a part of a network that diffuses STEM.

Google+ is essential for businesses with a physical location. The uptake on this platform is still a disappointment for Google; however, it has great rewards; companies that use it to get higher search engine optimization (SEO) results and it shouldn’t be dismissed.

Be aware of the crowd. The most obvious social media platforms are also the most crowded and competitive. When using Facebook a good strategy is to create engaging, entertaining content-based posts. This particular audience wants to be entertained, not sold to. Bear this in mind and whatever you do, don’t ask people to like and share, as it is a thing of the past. Liking on Facebook does not work anymore.

Regardless of the social channel you choose, speaking the platform’s language will help your brand convey its message and promote meaningful engagement. Be consistent in the tone of voice you use and stay relevant to your target audience.